KUNGSÄNGEN→VÄLKOMMEN TILL VÅR DRÖMVÄRLD

Poor sleep can be grueling. Night after night disrupted by the cumbersome presence of snoring partners, noisy neighbors, rebellious toddlers, or racing thoughts that never seem to quiet down. All the while you toss and turn in bed, predicting tomorrow’s lack of energy.Inspired by KungSängen’s vast knowledge of the crafting of good sleep, we created their new concept – “Welcome to our dream world”. It charmingly illustrates how the right bed and a good night’s sleep lessens the sting of setbacks and turns difficulties into mere whispers, making life a little easier to navigate.The integrated campaign featured TVC, print and in-store, all capturing our truth: that a good night’s sleep makes life a little easier.