NACKA PORT→BRAND STRATEGY/IDENTITY

Nacka Port is an ambitious residential high-rise project which will be finished in 2030. Our task was to create a strategic foundation and full identity system to convey the core ideas behind the venture — creating a positive vision of the future needs of both humans and our planet through shaping a tall building that is carbon positive, lifecycle-adapted with renewable materials and a healthy microclimate. The design system is based on the architectural structure where a sequence of square spaces run diagonally through the block.