MIDDAGSFRID→BRAND STRATEGY/IDENTITY
MIDDAGSFRID→IDENTITY
In Sweden, Middagsfrid was the first to offer prepackaged grocery bags with preplanned dinners. We helped them with a complete re-branding to stay relevant in an ever-so-crowded market. Look and tone of voice got a touch-up, food was photographed and portrayed in a tasty way, their position got an update and their pre-packed grocery bags got new presentations.
