FEMCARE→BRAND STRATEGY/IDENTITY

In a landscape where women's healthcare has often been synonymous with worry and uncertainty, Femcare emerges as a beacon of change, offering not just healthcare, but a revolutionized care experience rooted in respect, responsibility, and high-quality service. This project was grounded in the fundamental belief that every woman, regardless of her background, needs, or life situation, deserves equitable and dignified healthcare.The work involved crafting a brand strategy and visual identity that amplifies Femcare's core message: a call for change, for better healthcare for every woman. We brought this vision to life through a brand identity that radiates calmness, clarity, and modernity, while at the same time standing in stark contrast to the institutional or corporate aesthetic that is ubiquitous within the care industry.