CANDELA→BRAND STRATEGY/IDENTITY
CANDELA→BRAND IDENTITY
In an industry anchored to tradition, Candela emerges as a next-gen innovator, redefining boating and any maritime propulsion through its groundbreaking foil and pod engine technology. Our project aimed to create a brand strategy and identity that would not only support Candela's anticipated growth but also make the efficiency and precision of the technology palpable in every facet of the brand, from storytelling to design and typography.